When looking for grapes for Peterson wines, Fred sought growers who from the beginning practiced sustainable farming, reinforcing his support of time-honored winegrowing traditions.
Sustainability means to maintain or to nourish without destroying or using up. Fred's desire for sustainability extends beyond the land, and is woven into his relationship with his growers. Fair market value for grapes during good years and lean years has always been his practice. The result is long-term relationships with quality growers, both in Sonoma and Mendocino Counties.