Route Pass - Wineries
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Featured Winery

Join our 2019 lineup of Featured Wineries to reach a new community of wine lovers! It's free to join and as easy as clicking the button below to reserve your spot in this exclusive program. Learn more

Become a Featured Winery

Featured Winery Benefits

Wine Routes provides extensive digital promotion for your winery and wines, connecting you with our qualified consumers all year long. Participating wineries agree to offer our members one waived tasting and 10% discount on a wine purchase in their featured month. There is no other cost for wineries to participate.

All of this promotion comes free for Featured Wineries.

Premium Placements

Participating wineries receive special placement and content on Wine Routes. All Featured Wineries and Regions are promoted on the welcome page during their assigned month. In addition, Featured Region pages are permanent and always accessible to users.

Social Media Posts

During your featured month, Wine Routes will post weekly on your behalf to our 21k+ followers on Instagram. This provides a unique opportunity for you to promote events or experiences to our community of wine lovers and grow your social media following.

Emails & Blog Posts

As part of our curated travel, all members receive two emails every month that highlight the Featured Region, wineries, and other regional travel related content. A short blog post for each winery helps members learn about what makes each destination special.

How the Route Pass Works

More than just a tasting pass, the Wine Routes Route Pass program leverages the power of our platform to provide our members with a unique wine travel experience. A combination of special deals, curated travel guides, and cooperative promotion helps drive traffic and sales to all of our participating wineries throughout the year.

Limited Access

Our annual membership is limited to 500 Sonoma wine lovers, helping us drive qualified guests to your tasting room. We reach out to our members regularly through social media, emails, and blog posts, as well as our other wine industry partnerships.

Club Member Deals

All of our card holders receive one free tasting per card and 10% off one wine purchase at each Featured Winery in their featured month. We also work to provide discounts and deals to local restaurants, transportation, and unique wine country experiences.

Curated Travel

At Wine Routes, we believe in making wine country travel simple. Route Pass cardholders are provided with monthly curated content to help take the mystery out of planning a trip to wine country. We do the work to get visitors to your cellar door, freeing you up to provide amazing experiences.

Ready to become a 2019 Featured Winery?

We hand select every winery to create the best possible experience for our members. Click the link below to reserve your spot for 2019.

Become a Featured Winery

Frequently asked questions