Route Pass - Join
1 Card12 MonthsDozens of Wineries

The new year is right around the corner and so is your next wine country adventure. Memberships are still available for 2019, so get your Sonoma Route Pass today for exclusive access to 40+ Sonoma County winery destinations.

Get My Route Pass

Tour wine country like a pro

We’ve been working hard to bring you everything we’ve ever wanted in wine travel. Great deals, unique destinations, and a specially designed toolkit to help search, share, and save every wine country memory. We are proud to present the 2019 Sonoma Route Pass.

Wine tasting made easy

Planning a trip to wine country can be a hassle. Lucky for you we've planned out an entire year of wine tastings across Sonoma County for our members. Route Pass members enjoy complimentary tastings and wine purchase discounts, as well as monthly travel itineraries to guide them to new destinations. Simply show your membership card to redeem your complimentary tasting and 10% wine purchase discount at our featured wineries in Sonoma County.

Explore Featured Wineries

With Wine Routes you can track your travels

We know it can be hard to remember everywhere you’ve been and every wine you’ve tasted. That’s why we provide you with more than just exclusive deals and a curated travel guide every month. Thanks to your free Wine Routes account, you can track and save every winery you visit, wine you taste, and route you take. Explore digital tasting menus, a personal cellar, tasting notes, limited coupons, and more.

Don't have an account yet?

Sign up here!

Sonoma Route Pass
2019 Membership
$100
Purchase Membership *
*One-Time Payment

Let's recap what you get...

  • Over 40 complimentary tastings
  • 10% off wine purchase
  • Monthly curated travel guides
  • Fancy schmancy Membership Card
  • Valid Jan - Dec 2019

Let's recap what you get...

  • Over 40 complimentary tastings
  • 10% off wine purchase
  • Monthly curated travel guides
  • Fancy schmancy Membership Card
  • Valid Jan - Dec 2019

Wine tasting is more fun with friends

Grab some fellow wine lovers and take advantage of group Route Pass discounts. Order 2 or more memberships to get 15%, 20%, or even 25% off your purchase!

Buy for my friends

Featured Winery Lineup

From boutique hidden gems to founders of winemaking in Sonoma County. Outdoor games to intimate caves. We trust there is something in this collection for everyone.

More wineries coming soon...

Check back to discover new participating wineries added regularly

Discover new destinations every month

Each month we feature wineries and experiences in a distinct region of Sonoma County. Throughout the year we will guide you from one end of Sonoma to the other. All you have to do is follow us, bring your card, and discover what makes Sonoma County such a special place.

So many wineries. So little time.

What are you waiting for? Get your Route Passes today to start your journey through Sonoma wine country!

Start Exploring

Frequently asked questions